Benetas welcomes new General Manager of Customer, Insights and Marketing

Leading not for profit aged care, in-home and community services provider, Benetas, welcomes Elyssia Clark as the new General Manager of Customer, Insights and Marketing.

Elyssia brings a strong background in data, customer experience and marketing, with deep expertise in using insights and analytics to design and deliver better customer experiences. She worked locally and overseas for notable research agencies including the Wallis Consulting Group, Kantar and DBM Consultants, then held several senior leadership roles at Mercer, responsible for Insights and Analytics, Marketing and Customer Experience teams.

Most recently, she spent the past five years leading the Customer Insights and Strategy team at SEEK, where she introduced a real-time Voice of the Customer capability, streamlining feedback and focusing resources on priority areas which had the greatest customer impact.

Elyssia is an elected Director of the Research Society Board, a Co-Chair of the CX Collective, and a Customer Insights Symposium Advisory board member. She holds a Masters in Strategic Marketing, a Postgraduate Diploma in Applied Science (Social Statistics) and a Bachelor of Arts (Psychology and Media).

Benetas CEO, Sandra Hills OAM says: “Our sector needs to continue to evolve, so we can better meet the needs of our people in our community as they age. Benetas is committed to providing outstanding levels of customer service, resulting in a fulfilling experience of ageing.”

“Elyssia’s breadth of knowledge and understanding of customer experience, strategy and research will help us continue to position Benetas as a customer advocate and industry leader into the future” Ms Hills said.

Elyssia starts with the Benetas team today, Monday 24 October.